Why do *you* love ADOM?

Yesterday I had an intense design and architecture meeting with Jochen to prepare ourselves for the final push towards Steam (which is the single most important thing we need to do next to hopefully ensure the continued and long-lasting resurrection of ADOM). One of the many topics we addressed in our milestone plan was the question of redesigning www.adom.de (which now has a totally antiquated look and definitely needs to transport a different message).

As I envision www.adom.de to be te future central portal hook to move from their into the Steam shop (with GOG and Desura to follow), to Facebook, Youtube and Twitter it also needs to answer one important question: Why would people newly pointed towards ADOM want to buy and play it. And thus I find it appropriate to ask the most important question of them all to you:

Why do *you* love ADOM?

Answers in the comments are very welcome and if you can, then try to focus on the top three most important aspects for you, straight from your heart.

Thanks for providing your opinions!

P.S.: If we receive awesome quotes we might consider using them for the website. If you don't want that to happen please add a small note. We have not yet finalized the plans for that but we have been talking about it.